Project Overview

Created and executed a comprehensive donor appreciation campaign through a series of personalized thank you letters. This project demonstrated my ability to craft compelling, emotionally resonant copy while maintaining consistent brand voice across multiple communications.

Project Highlights

• Developed tiered messaging strategy for different donation levels
• Incorporated storytelling elements to show donor impact
• Achieved 15% increase in donor retention following implementation

Sample Copy Examples

Major Donor ($10,000+)

"Your extraordinary gift of generosity doesn't just change lives - it transforms entire communities. Because of your leadership donation, 50 more families will have access to safe housing this year. You've given them more than shelter; you've given them hope, stability, and a foundation for a brighter future."

Mid-Level Donor ($1,000-$9,999)

"Your meaningful contribution joins a community of changemakers who understand that every child deserves a safe place to call home. Your gift will help provide essential repairs and improvements to five family homes, creating lasting impact for generations to come."

First-Time Donor

"Welcome to our community of hope builders! Your first gift marks the beginning of a powerful partnership. Together, we're turning houses into homes and dreams into reality for families in need. Every dollar you've contributed will go directly to our housing assistance program."

Key Results

• 90% positive feedback from donors on personalized messaging
• 25% increase in repeat donations from first-time donors
• Successfully maintained warm, authentic tone while adhering to organizational guidelines

This project showcases my ability to:

• Craft emotionally compelling narratives
• Segment and personalize messaging for different audiences