Project Overview

Led the copywriting and messaging strategy for a successful Giving Tuesday fundraising campaign, crafting compelling narratives that resonated with donors and drove engagement.

Campaign Impact

• Developed multi-channel content strategy across email, social media, and website
• Created cohesive messaging that aligned with organization's mission and values
• Achieved 35% increase in donor participation compared to previous year

Copy Samples

Email Subject Lines

"Your Gift Today Creates Change Tomorrow" "Double Your Impact This Giving Tuesday" "One Day. Countless Lives Changed."

Social Media Copy

🎁 This #GivingTuesday, your generosity has twice the impact! Thanks to our matching donor, every gift you make will be doubled up to $10,000. Transform lives today: [Link]#NonprofitImpact #CommunityChange #DoubleDonation

Landing Page Headline

Join Our Community of Change-Makers This Giving Tuesday

Call-to-Action Examples

• Double Your Impact Now
• Make Twice the Difference
• Give the Gift of Hope

Writing Approach

Focused on emotional storytelling while maintaining clear, actionable messaging. Balanced urgency with authenticity to create compelling calls-to-action that drove results.

Results