Project Overview

Led and executed a successful end-of-year holiday giving campaign that raised $75,000 in donations for local charities, exceeding the initial goal of $50,000 by 50%.

Key Responsibilities

• Developed comprehensive campaign strategy and timeline
• Coordinated with 15+ corporate partners and individual donors
• Managed a team of 5 volunteers
• Created all marketing materials and social media content
• Organized 3 fundraising events

Impact & Results

• Exceeded donation target by $25,000 (50% above goal)
• Increased donor base by 35% compared to previous year
• Achieved 80% donor retention rate
• Generated 50,000+ social media impressions
• Secured coverage in 2 local news outlets

Key Skills Demonstrated

• Campaign Strategy & Planning
• Donor Relations
• Team Leadership
• Budget Management
• Marketing & Communications