Project Overview

Led the creation and implementation of a comprehensive monthly giving program for a local environmental nonprofit, developing compelling copy across multiple channels to drive recurring donations.

Key Achievements

• Crafted compelling email sequences that achieved a 32% conversion rate for monthly giving sign-ups
• Developed donor-centric landing page copy that increased average monthly gift size by 25%
• Created engaging social media content that grew program awareness by 45%

Sample Copy Examples

Email Subject Lines

• "Make Every Month Matter for Mother Earth"
• "Your Monthly Gift Creates Lasting Change"
• "Join Our Circle of Environmental Guardians"

Landing Page Headline

"Transform Your Passion for Nature into Monthly Impact"

Call-to-Action Copy

Primary Button: "Become a Monthly Guardian"

Secondary Message: "Your sustained support helps us protect our planet's future, one month at a time."

Impact Statement

"Every monthly gift of $25 helps us plant 10 native trees, restore critical wildlife habitats, and educate the next generation of environmental stewards. Join our community of monthly donors who are creating lasting change for our planet."

Campaign Results

• Secured 150+ new monthly donors within first quarter