Project Overview

As the lead copywriter for the Social Media Impact Series, I developed compelling content to raise awareness about responsible social media use and digital wellness. This campaign reached over 10,000 youth and their families through various digital platforms.

Campaign Highlights

Copywriting Samples

Instagram Post Copy

"🌟 Your screen time doesn't define you. But how you spend it matters.Take control of your digital wellness journey today. Start small: • Set one device-free hour • Turn off non-essential notifications • Create tech-free zones at homeDouble tap if you're ready to make a change! 💪 #DigitalWellness #HealthyTech"

Parent Guide Excerpt

"Understanding your teen's digital world doesn't have to feel overwhelming. Think of social media as a new language - one that you can learn together. This guide will help you start meaningful conversations about online safety while maintaining trust and open communication with your teenager."

Youth Newsletter Opening

"Hey Digital Explorer! 👋Did you know you have a superpower? It's called choice. Every time you pick up your phone, you're choosing how to spend your valuable time. Let's explore how to make those choices count..."

Impact Metrics

Tools & Skills Demonstrated